On Demand Workshop


Get Instant Access to the full recording of the live Appeals That Work Intensive

In 2022 charitable giving reached a record $499.33 BILLION.

80% -- or $399 BILLION – was contributed by PEOPLE!

Are you getting a sliver, slice or slab of that donor pie?

To position yourself to take full advantage of year-end giving, enroll in Appeals That Work, a One Day Intensive designed to help you write an effective, emotionally-compelling appeal letter, along with a strategic follow-up campaign -- just in time for year-end giving!

Did you know that…

  • More than 30% of donations are made during the month of December?
  • 12% of those are made on the final 3 days of the year?

I'm Sarah Lange

I have the experience and know-how you need to succeed! I’ve worked with more than 200 nonprofits – who, in turn, serve hundreds of thousands of clients – and raised over $100M. I routinely help my clients knock it out of the park with their appeals.

Here are two of many examples:

Last year, we helped a small nonprofit in Rhode Island craft their year-end appeal. The previous year, their letter had brought in just over $30,000. Our letter brought in more than $72,000!

We helped a mid-size nonprofit in MA grow their annual appeal revenue from $6,800 to more than $17,600 in a single year.

What would you do with all that extra money?! 

On Tuesday September 26, 2023, I hosted a very special One-Day Appeals That Work Intensive. And now you can get the full official recording PLUS a private 1:1 session with me for only $297.

During this 4-hour workshop, you'll learn:

  • Why nonprofits struggle to make ends meet and what to do about it
  • How to leverage donor psychology to increase donations
  • The Nuts ‘n Bolts of Appeal Letters
  • How to write persuasively so more of your appeal recipients donate
  • How to recapture lapsed donors
  • How to take care of your donors so they stick around
  • What an effective follow-up campaign looks like, and how to craft and execute one

By the end of the day, you’ll have a completed appeal letter and a framework for a follow-up campaign that will take you right through December 31! We’ll workshop everyone’s letter so each person gets feedback not only from me, but from their peers.

As a bonus, we’ll send you the Ultimate Appeal Playbook, which includes all of the tips and hacks I use to hit it out of the park for my clients every time! The value of this workbook alone is $500

Get All of This For Just $297

  • The complete Appeals that Work Intensive Workshop. People who attended live paid $347 to be there. 
  • A 1-hour 1:1 session with me. Value $200
  • The Ultimate Appeal Playbook. Value $500

Why am I offering this course at such a ridiculously discounted rate?

  • Because I know that money is tight – especially in this wobbly economy!
  • Because I know you need more money – and you need it now. The people who are relying on you can’t wait. 
  • Because I want to see you get your share of the donor pie.
  • Because want to help as many nonprofits as possible.

Don’t pass up this opportunity to write the most effective appeal and follow-up campaign your organization’s ever seen and bring in the revenue you need to continue fulfilling your mission. Because the work you’re doing is important – and those who need your help are counting on you to provide it!

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