Write Appeal Letters That Drive Year-End Donations Like Never Before!
Maximize Your Revenue During the 2024 Giving Season!
Unlock the secrets to crafting emotionally compelling appeals and strategic follow-up campaigns that will skyrocket your nonprofit's year-end giving.
In 2023, charitable giving reached a record-breaking $557.16 BILLION, with more than $417 billion donated by individuals and through bequests! December alone sees over 30% of all annual donations with 12% made on the final 3 days of the year.
Is your organization ready to claim its big, juicy slice of this donor pie?
Ready to raise more money this year? Our Appeals That Work workshop is here to help you craft an emotionally compelling year-end appeal that your donors won’t be able to resist!
Your donors are busy. And, most likely, yours is not the only letter they’re receiving during the holiday season.
It’s no longer enough to send a “good” letter. To grab your donor’s attention and inspire them to donate, you need to leverage donor psychology and employ a strategic, persuasive approach that compels people to give.
And, without a powerful follow-up campaign, you could miss out on the opportunity to maximize your revenue during the most crucial fundraising period of the year, leaving vital programs and services underfunded—and the people who rely on you without the help they need.
That’s why I created Appeals That Work, a two-part, hands-on workshop designed to help you write an emotionally compelling appeal letter and a follow-up campaign that maximizes year-end giving!
WHEN IS IT?
Session 1 (October 3, 12-3 pm EST): we’ll talk about the current landscape of individual giving, discuss how to construct an effective and compelling appeal letter, take a deep dive into the psychology behind why people give, and workshop your appeal letter ideas.
Session 2 (October 4, 12-3 pm EST): we’ll discuss effective strategies and approaches for follow-up social media and emails, and help you create a strategic follow-up campaign to keep your donors engaged through year-end.
Both sessions will be recorded, so you can watch them as many times as you’d like.
1:1 Review Session: you’ll receive personalized feedback from me to make sure your appeal and follow-up campaign are tailored for maximum impact. These sessions will take place in October.
HOW WILL I BENEFIT?
WHAT DOES IT COST?
Total value: $3,000
Your price: $497
DOES MY APPROACH WORK?
You bet it does! I’ve raised more than $100M – and if you count all the people I’ve taught, I’m easily over $1B – and it’s because of my unique, innovative approach.
Here are only two examples (of many!) of what I’ve helped my clients achieve:
A small Rhode Island nonprofit increased its appeal donations from $30,000 to $72,000 in one year.
A mid-size nonprofit in Massachusetts boosted their appeal revenue from $6,800 to $17,600!
WHY ME?
I’m Sarah Lange, an expert fundraising consultant with 35 years of experience. I’ve worked with more than 200 nonprofits and raised over $100M. My passion is bringing cutting-edge strategies and techniques to help nonprofits just like yours to ensure you reach your fundraising goals!
I’ve studied Neuro-Linguistic Programming to understand how to connect with donors on a deeper level, and have traveled to Scotland to learn donor psychology from the founders of the field. I’m fresh off Raise – one of the best fundraising conferences in the US -- where I learned a tremendous amount about leveraging the power of Artificial Intelligence, engaging younger donors and so much more! These insights have helped my clients achieve results like never before, and I’m excited to share them with you!
Ready to make this your nonprofit’s best year-end appeal ever?
IS THIS GOING TO BE YOUR BEST YEAR-END YET?
Imagine having a compelling appeal letter that touches the hearts of your donors and a strategic follow-up campaign that keeps them engaged right up to December 31. Picture your organization meeting its year-end fundraising goals and so you can continue your vital work in the community.
Don’t miss out on this opportunity!
For just $497, you’ll get:
FAQs: