The holidays are here!
Did you know that 1/3 of all giving happens in December?
Did you know that 12% of all annual giving happens on the last 3 days of the year?
Here are 10 ways you can boost the amount of revenue you raise during this critical time of the year:
- Run a social media campaign – announce gifts, daily gift totals, amount left to raise, recognize donors, do a countdown. Use photos, memes and infographics. Stay in front of people on a daily basis for the rest of the year!
- Share the stories of what you’ve accomplished this year – showcase client successes, and encourage people to foster more success in 2020!
- Segment your donors ($1-$25, $26-$50, etc.), suggest the next gift level in order to move them up the Giving Ladder, and be sure to position your Ideal Gift as the 2nd option in the list, as that’s the one people most frequently choose!
- Partner with a local restaurant or business to receive a certain % of sales through year-end.
- Create a fundraising “catalog” featuring the “gifts” your donors can buy for themselves and others. For example, a week of camp, a night at the shelter, feeding 10 cats for a week, etc. Think Heifer International.
- Make sure it’s easy for donors to donate! Is your material mobile-friendly (13.4% of all giving happens on line and the number fo donors using their phones to make gifts increased by 205% since last year)! Please do not make your donors jump through hoops, like clicking on the photos with traffic lights in them (yes, this actually happened)!
- Encourage your donors to do peer-to-peer fundraising via email and social media. Have a challenge to see who can raise the most money. Give the top 3-5 winners a goofy prize.
- Provide an option for monthly giving. Donors are more likely to make a larger contribution if they can break it up across the year.
- Set up a 3-day drip campaign for December 29, 30 and 31 to take advantage of the rush of year-end gifts!
- Provide your donors with branded, downloadable e-cards they can send when they make a gift honoring or in remembrance of someone.
For most nonprofits, year-end fundraising is make or break. Use some of the strategies listed above to attract donors and finish the year with an influx of donations! Be sure to make it fun and engaging to get your donors excited to support your cause!
With tinsel in my hair,
Photo by: John Baker